For Real Estate Professionals Ready to
Stand Out
You Work Hard. Let Your Brand Work Harder.
Your story isn't like every other professional’s story. Your personal brand shouldn't be either. We don't just design logos—we capture what makes you, you, and turn it into a personal brand that works as hard as your values do.
Our streamlined process delivers a complete brand transformation through our 10-Day Core Branding Package—perfect for real estate professionals who need professional results quickly.
Your Brand Should
Tell Your Story
Everyone in real estate helps people with properties. But you're not everyone.
Maybe you're the real estate agent who grew up moving every two years, or the small-town independent mortgage expert who knows every neighbor's name. Maybe your grandmother's wide-open ranch land inspired your realtor career.
We launch every Core Brand Package with a one-on-one discovery meeting asking the question: What do you call home? Because the professionals who connect deepest with clients aren't the ones with the shiniest materials—they're the ones whose authentic story shines through everything they do.
Wondering If The Core Brand Package Is Right for You?
You didn't get into real estate to blend into the background.
You have a story, a purpose, a unique perspective on what "home" really means.
This is for real estate professionals ready to let that authenticity work for them:
Tired of your marketing working against you instead of for you?
Want prospects to remember you after the first meeting?
Need a brand that opens doors—not one that gets overlooked?
Want marketing materials you’re actually excited to share?
Accepting Bookings for July! Limited Spots Available!
Accepting Bookings for July! Limited Spots Available!
Everything You Need to Make Your Story
Work for You
Generic branding templates won't tell your story. Cookie-cutter logos won't capture your values. You need a complete brand system that's as unique as your journey—and strategic enough to convert that authenticity into real business results.
10-Day Core Brand Package
This isn't a menu of options—it's one complete transformation. Every element works together to tell your story consistently across every touchpoint:
✓ Brand Strategy: Discovery, positioning, and messaging rooted in your story
✓ Visual Identity: Custom logo and design elements that reflect who you are
✓ Launch Materials: Essential branded business materials to support your new direction
✓ Brand Guide: Your roadmap for consistent, authentic brand application
This brand system is authentically and strategically designed to work harder than you ever imagined to quickly get you the results you need.
Want Your Brand to Work Even Harder? Add These Power-Ups
Once your core brand captures who you are, these add-ons help that authentic message reach every corner of your business—from the yard sign that announces your listings to the social content that builds your reputation.
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The essentials you need to market your listings professionally
Transform every property listing into a marketing powerhouse with our comprehensive bundle that includes one custom-branded yard sign, one professional property info flyer, one versatile postcard template, and a set of four eye-catching "Just Listed/Just Sold" social media templates. This complete package ensures consistent, professional presentation across all your listing marketing materials while saving you time and money.
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Position yourself as the trusted local expert
Establish your expertise and build trust with potential clients through professionally designed educational materials including one brochure or double-sided page, plus either one 14-page booklet or two 6-page booklets covering essential topics like home buying guides and market insights. These materials serve as powerful lead magnets and leave-behind pieces that keep you top-of-mind with prospects while demonstrating your knowledge and professionalism.
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Your 24/7 lead generation machine
Get a professionally designed, mobile-responsive landing page built on Squarespace that works around the clock to attract and convert prospects with compelling sections including your services, local market insights, portfolio showcase, testimonials, and clear contact options. This comprehensive web presence positions you as the go-to agent in your market while capturing leads even when you're showing properties.
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Three months of strategic social content, ready to post
Take the guesswork out of social media marketing with our comprehensive package that includes a detailed 3-month strategy document plus professionally designed carousel templates for brand introduction, events, new listings, and buyer/seller tips. Each template is fully customized with your branding and optimized for maximum engagement, giving you months of high-quality content that builds your reputation and attracts clients.
Real Stories Real Success
When real estate professionals stop trying to be everyone else and start being authentically themselves, amazing things happen. Here's what our clients say about finding their voice—and their competitive edge.
WagnerKent Team
Kristen with Purposefully Selected has been absolutely phenomenal to work with on our project. What started out as a simple meeting for advice on a team direction and logo, transformed into an entire array of materials that encompass our brand and everything we stand for. She not only took the time to share her input, skills, and knowledge, but also went above and beyond to understand our goals and vision to integrate them into the final product. We've already had other agents, lenders, and contractors mention how much they love the logo and designs. Her work helps us stand out from our peers and focus on our goal of helping our clients find their Gulf Lifestyle. We couldn't have done it without her.
Transparent Pricing Tangible Results
Your story deserves more than template pricing. Every brand we create is custom, but our process is proven. Here's exactly what you can expect—and what it takes to turn your authentic story into a personal brand that opens doors.
Package Price
10-Day Core Branding Package: $4,999
Add-Ons Services*
Property Marketing Bundle: $1,200
Educational Materials Bundle: $1,400
Landing Page: $1,950
Social Media Kit: $1,450
*Timeline increases with each add-on.
Your Questions
About Building an Authentic Personal Brand
We know this feels different from other branding services—because it is. We're not just making you look professional; we're helping you show up authentically. Here are the questions we hear most about this process.
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We currently focus on providing personal brands for real estate agents, realtors, independent mortgage brokers, and independent real estate brokers. But we’d love to connect to see if you’ll be a good fit.
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Absolutely. We work within brand compliance (BHG, KW, Compass, EXP, etc.) while ensuring you have a personal brand that's unique and memorable.
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We start with our signature "What Do You Call Home?" discovery session. We dig deep into your background, values, and unique perspective on real estate. This becomes the foundation for every design decision.
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Simple and straightforward! Your $250 consultation fee (from either the Priority Consultation or securing your spot after a Discovery Call) is applied directly toward your total investment, bringing your project cost to $4,749.
Payment is due in full upon project acceptance to secure your spot in our delivery queue. We offer flexible payment options through Klarna, allowing you to choose installments that work for your cash flow while we maintain our delivery timeline.
Here's how it works:
$250 consultation fee → applied to your total
$4,749 remaining balance (plus any selected add-ons) → due upon signing
Project begins immediately once payment is processed
10-business-day delivery timeline starts (timeline increases with each add-on)*
We accept all major credit cards and offer Klarna installment options at checkout for your convenience.
*Timeline extension varies by add-on selected
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To keep your project on schedule, please prepare: high-resolution headshots, real estate license info and logos, any brokerage brand guidelines and logos, and existing copy and marketing materials for reference.
You’ll receive a detailed required content checklist once the process begins. -
Your complete brand package will be delivered within 10 business days of project kickoff. Our streamlined process ensures you get professional results quickly without sacrificing quality.
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In short, yes! We offer comprehensive branding solutions for brokerages, and agencies. However, our personal branding process is specifically designed for individual agents. Visit our Single-Focus Business Branding for brokerage branding options.
Choose Your Path Forward
Secure Spot
$250 Lock-In Fee
For individuals ready to move forward and secure their spot
30-minute priority consultation
We determine if we are right fit to work together
If aligned: $250 secures your spot in our queue
If not aligned: $250 serves as consultation fee for our time and expertise
Discovery Call
Free Connection
For individuals who need more information first
15-minute call to answer questions and provide clarity
Determine next steps forward
Option to secure your spot in queue for $250
4 Spots Available for July. Secure Yours Today!
4 Spots Available for July. Secure Yours Today!
Let Your Story Work for You!
You've spent years building your expertise and understanding what "home" really means to your clients. Now let's build a brand that captures that depth and works as hard as you do to attract the clients who value what you bring to the table.